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Events

What is it?

Experiential events provide consumers with real-world opportunities to engage with a brand or product directly. The idea is to create a tangible experience that will create a more valuable and memorable impact on your consumer. The hope is that the provided experience will lead them to not only want to share their experience with all of their friends online and in real life but also become more likely to purchase your product and ultimately become a brand loyalist.

Who is it for?

Experiential events are significant for both B2B and B2C companies alike. If you're looking to create something special for your customers that will be talked and thought about, then creating unique and engaging experiences that make an impression is absolutely an approach you may want to take.

When to use this video type?

Experiential events are significant for both B2B and B2C companies alike. If you're looking to create something special for your customers that will be talked and thought about, then creating unique and engaging experiences that make an impression is absolutely an approach you may want to take.

Social Media

What is it?

Social video is any video created for or used on social media including both organic and paid social. It lives and breathes on the platforms where your consumers live. Instagram, Facebook, Twitter, and any other social media platform where your customers work and play. Depending upon the platform the videos can come in a variety of forms, from 7-second dynamic cinemagraphs to longer-form branded content. Video on social is a surefire way to get your customers to engage with your message, products, and initiatives.

Who is it for?

Social video is great for any brand that wants to speak to the largest potential audience possible. Your social feed is a representation of your brand, your ideals, and your personality. Using video, which is one of the best proponents of social engagement, to keep your customers aware of your brand and your movement allows you to stay at the top of their minds and buying potential.

When to use this video type?

Video on social is a surefire way to get your customers to engage with your message, products, and initiatives. There is never a wrong time to engage with customers on the platform(s) where they are spending the most time. Media buying and spending has been trending more and more towards social over the past few years and will only continue to grow.

Marketing and Sales videos

What is it?

Our customized direct sales video campaign is an account-based marketing approach with a video-centric execution.  It is a way for you to speak to your potential and existing customers by name in a unique way while delivering consistent and precise sales and marketing messages. We pair customized corporate videos personalized to each client with a unique delivery method to create an experience that will set you and your brand apart from the competition.

Who is it for?

Our customized direct sales video campaign is an account-based marketing approach with a video-centric execution. It is a way for you to speak to your potential and existing customers by name in a unique way while delivering consistent and precise sales and marketing messages. We pair customized corporate videos personalized to each client with aunique delivery method to create an experience that will set you and your brand apart from the competition.

When to use this video type?

This approach should be used when you are beginning a new sales or marketing effort where you know your target market. This unique video marketing approach  can be used to show off your brand, sell a new product or service, or perhaps capture the attention of a specific target audience. It employs both tactical executions with a thoughtful touch that allows you and your brand and products to make a splash and get noticed.  

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